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A well-tuned marketing strategy can make your brand a success.
While the principles for developing a marketing strategy remain the same, in 2022 alone we will see a significant shift towards different types of content, such as short videos. So, for example, you need to start with a customer problem, do a SWOT analysis, track your competitors, and try to identify their weaknesses that make you stand out.
The rise and fall of new platforms is amazing (looking at you, Mark Zuckerberg - we were shocked when you announced what's called Meta!).
Let's not forget what the global pandemic did to us (its effects continue to this day!). As a result, all businesses are undergoing digital transformation faster than ever before.
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The form of marketing is changing. If initially we trusted advertising, now we trust influencers who talk about differen···
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